Privacy Policy

Last updated: May 2026

1. Who We Are

Toddler Tales is a personalised children’s story subscription service based in Eastbourne, United Kingdom. We are the data controller for the personal information we collect.

We are registered with the Information Commissioner’s Office (ICO) under registration number ZC128040 .

Contact: hello@toddlertales.co.uk

2. What Information We Collect

2.1 Account Information

When you subscribe we collect your name, email address, and payment information. Payment details are processed and stored securely by Stripe — we do not store your card details.

2.2 Child Profile Information

To create personalised stories we collect information about your child including:

First name and age
Physical appearance (hair colour, eye colour, skin tone)
Interests, favourite things, and hobbies
Family members and their names
Pets and their names
Any other details you choose to provide

2.3 Usage Information

We may collect basic usage information such as when stories are opened or downloaded, to help us improve the service.

2.4 Communications

We retain records of communications between you and Toddler Tales.

3. How We Use Your Information

We use your information to:

Create and deliver your child’s personalised weekly stories
Process payments and manage your subscription
Communicate with you about your subscription
Improve and develop our service
Comply with our legal obligations

4. Children’s Information

We take the privacy of children’s information very seriously. Information about your child is collected solely for the purpose of creating their personalised stories. We do not use children’s information for marketing, profiling, or any purpose other than story creation. We do not share children’s information with third parties except where necessary to provide the service.

You must be 18 or over to create a Toddler Tales subscription.

5. Legal Basis for Processing

We process your personal information on the following legal bases:

Contract — to fulfil our subscription service to you
Legitimate interests — to improve our service and communicate with you
Legal obligation — where required by law

6. Sharing Your Information

We do not sell your personal information. We may share information with:

Stripe — for payment processing
Email service providers — for story delivery and communications
AI service providers — for story generation (anonymised where possible)
Legal authorities — where required by law

All third parties are required to handle your information securely and in accordance with applicable data protection law.

7. Data Retention

We retain your account information for as long as your subscription is active and for a reasonable period afterwards for legal and business purposes. Child profile information is deleted upon request. You may request deletion of your data at any time by contacting hello@toddlertales.co.uk

8. Your Rights

Under UK GDPR you have the right to:

Access the personal information we hold about you
Correct inaccurate information
Request deletion of your information
Object to processing
Request restriction of processing
Data portability

To exercise any of these rights, contact us at hello@toddlertales.co.uk. We will respond within 30 days.

9. Cookies

Our website uses essential cookies to function. We may also use analytics and marketing cookies to improve our service and show relevant advertising. You can manage your cookie preferences through our cookie settings or your browser settings.

10. Security

We take appropriate technical and organisational measures to protect your personal information. However, no internet transmission is completely secure and we cannot guarantee absolute security.

11. Changes to This Policy

We may update this privacy policy from time to time. We will notify you of significant changes by email. The current version will always be available at toddlertales.co.uk/privacy-policy

12. Contact and Complaints

For privacy questions contact: hello@toddlertales.co.uk

If you are unhappy with how we handle your information you have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk